And as tedious as it can be at first, it is vital that your strategies are in place to tackle each element for each page. Because search engine optimization and long-term traffic streams depend on it. Here’s the thing, the journey to get your Shopify store to rank #1 on Google is not a quick one. It’s a long, ongoing strategy that takes time to come to fruition. Whether it’s your meta descriptions or your image alt text, every aspect of your store plays a role in your overall running and SEO. Once you have the right tracking SEO tools in place, you want to review and tweak your store structure for maximum optimization.

Target long tail keywords

While optimizing your Shopify store for search engines is a crucial step towards achieving online success, it’s just the beginning. This Shopify app helps you target the SEO issues that are worthwhile to fix, helping you save time and money while still improving your SEO. The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific—hence the term on-page SEO. These tactics have the potential to improve your rankings in search engines. It depends on factors like the keyword’s competitiveness, your website’s authority, and the quality of your content.

Over-Optimization: Titles, URLs, Stuffing, and Links

Basically, this involves adding new insights, perspectives, or original data that other content lacks. It can also boost clicks and conversions by aligning with what users expect to find. For example, people who search “best running shoes” generally want an article with information and recommendations. Boosting existing rankings tends to be quicker and easier than establishing new rankings.

This deeper understanding will encourage them to show your site to more people. While most pages that rank for a keyword have that keyword in their title tag, a keyword-optimized title tag doesn’t appear to correlate with higher rankings on the first page. Keyword Overview shows the top-ranking page has 2,200 backlinks from over 100 websites (referring domains). Tools like Ubersuggest and Google Search Console provide basic ranking data without any cost.

Learn how to build a business online

• We have systems to help ensure we are showing original content prominently in search results, including original reporting, ahead of those who merely cite it.
• Technical aspects of your website also affect your rank in search engines, which is why menu structure, load speed, the use of code, and overall user experience (UX) are important.
• Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic.
• Search engine optimization means ensuring your website or webshop ranks higher in Google search results, leading to more visitors and more potential customers.
• Let’s take a close look at the three factors and what you can do to improve your performance in each.

All the top-ranking pages for “backlink checker” were free tools. There are a number of online directories where it’s worth listing your blog or website. While you may not see any search engine benefits from this, simply having that link to your website can help Google to find and rank it more quickly. To maximize your chances, write blog posts that are long-form in nature.

It also involves creative optimization of all visual assets, like the app icon, screenshots, and video, with the intention of increasing the number of downloads. Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions. But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO.

They see your web page on the Google Search Results Page and click on it. Shortly after, SEO Anomaly they either leave your web page or return back to the search. This type of interaction is counted as a “bounce” and increases your bounce rate. In this case, an increase in bounce rate is bad – and to Google, it means more people are leaving your site unsatisfied. And a high bounce rate will negatively impact your Google rankings.