I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Users trust Similarweb for its accurate, granular, and comprehensive digital insights. The platform is praised for its ability to identify top-performing keywords, analyze competitor strategies, and provide actionable data that drives growth.

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By identifying areas for improvement, these tools help you optimize your site for better search engine rankings and user experience. If you’re looking elsewhere, you need alternatives that provide similar content optimization power without the premium price tag. Some alternatives might provide features Surfer lacks, like more comprehensive technical SEO audits or backlink analysis tools. The tool offers a 14-day free trial, and paid plans start at $29.99/month. There’s no free tier, and the price may feel high for smaller or newer stores.

If you’re on a budget, most of these tools have free features or trials you can play around with. Screaming Frog is considered one of SEO Anomaly the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits.

• We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews.
• Yes, SEO is challenging because it requires knowledge across multiple disciplines and search engines are constantly changing and updating their algorithms.
• Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other.
• With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips.
• Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice.

YouTube Channel Audit Tool

The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls. If you’re well versed in SEO tactics and SEO is critical to the success of your business, then take a close look at Semrush. This all-in-one tool offers everything you need to optimize the sites you manage for search.

Ecommerce competitor analysis tools

Whether you’re a blogger, a SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines. The more high-quality backlinks you have, the higher your ranking in search results. You need to seek out high-quality websites to link to your website actively. The “Siteliner Free” allows you to analyze up to 250 pages per month. The paid version, the Siteliner Premium, costs 1c per page and can scan up to 25,000 pages monthly.

For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable. The entire UI and all the workflows are built around having to manage thousands of pages at once. You’ll instantly find all the broken links, missing meta descriptions, bad redirects, and duplicate content on your site. SEMrush’s rank tracking reports are also the best in the industry.